Cookie Policy

Last updated: September 2026

This Cookie Policy explains how Ultramarathon.shop uses cookies and similar technologies when you visit or interact with our website.

This Policy should be read together with our Privacy Policy.

For questions regarding cookies or privacy, please contact:

info@ultramarathon.shop

1. What Are Cookies?

Cookies are small text files stored on your computer, smartphone, tablet or other device when you visit a website.

Cookies may be used to:

  • Keep the website functioning correctly

  • Maintain your shopping cart

  • Support checkout and payment functionality

  • Remember your preferences

  • Improve website security

  • Understand website performance

  • Measure website usage

  • Support advertising or marketing activities where you have provided consent

Cookies may be placed directly by Ultramarathon.shop or by third-party services integrated into our website.

Cookies placed by Ultramarathon.shop are generally referred to as first-party cookies.

Cookies placed by another service or provider are generally referred to as third-party cookies.

2. Your Consent

Strictly necessary cookies may be used without your consent where they are required for the website or online store to function.

All other cookies and similar technologies that require consent will only be activated after you have made an appropriate choice through our cookie consent mechanism.

Where consent is required:

  • Optional cookies are disabled by default

  • No consent is assumed from inactivity

  • Continuing to browse the website does not constitute consent

  • You may accept or reject optional cookies

  • You may manage individual categories where this functionality is available

  • You may withdraw or change your consent at any time

Refusing optional cookies will not prevent you from accessing the basic functionality of Ultramarathon.shop.

3. Strictly Necessary Cookies

Strictly necessary cookies are required for essential website and ecommerce functionality.

They may be used for purposes including:

  • Website security

  • Shopping cart functionality

  • Checkout

  • Payment processes

  • User sessions

  • Fraud prevention

  • Load balancing

  • Remembering your cookie preferences

  • Maintaining technical functionality necessary to provide services you request

Because these cookies are necessary for the operation of the website or services you expressly request, they generally do not require consent.

Disabling them through browser settings may prevent parts of Ultramarathon.shop from functioning correctly.

4. Preference Cookies

Preference or functionality cookies may allow the website to remember choices you make, such as:

  • Language

  • Region

  • Display preferences

  • Certain website settings

Where these cookies are not strictly necessary, they will only be activated where the required consent has been provided.

5. Analytics Cookies

Analytics cookies help us understand how visitors use Ultramarathon.shop.

They may collect information such as:

  • Pages visited

  • Time spent on pages

  • Navigation patterns

  • General website interactions

  • Device and browser information

  • Website performance information

  • Traffic sources

We may use this information to understand website performance and improve our store and user experience.

Analytics cookies requiring consent will not be activated until you have provided that consent.

6. Marketing & Advertising Cookies

Marketing cookies or similar tracking technologies may be used to:

  • Measure advertising performance

  • Understand interactions with marketing campaigns

  • Limit repeated advertising

  • Measure conversions

  • Provide more relevant advertisements

  • Understand interactions with content on third-party platforms

These technologies may be provided by third-party advertising, analytics or social media services.

Marketing and advertising cookies will only be activated after you provide consent where required by law.

7. Third-Party Cookies

Ultramarathon.shop may use third-party services in connection with:

  • Ecommerce functionality

  • Payment processing

  • Analytics

  • Marketing

  • Social media

  • Embedded content

  • Customer support

  • Security and fraud prevention

Some of these providers may place or access cookies or similar technologies on your device.

Where a third-party cookie is not strictly necessary, it will only be enabled after the required consent has been obtained.

Third-party providers may process information according to their own privacy and cookie policies.

8. Cookies Used by Ultramarathon.shop

The exact cookies used by Ultramarathon.shop may change as our website, ecommerce platform and integrated services develop.

Where required, information made available through our cookie consent system will identify relevant details such as:

  • Cookie or technology name

  • Provider

  • Purpose

  • Category

  • Duration

We do not intentionally activate optional cookies before the required consent has been provided.

9. Session & Persistent Cookies

Cookies may be either session cookies or persistent cookies.

Session Cookies

Session cookies normally remain active only while your browser session is open and are removed when you close your browser.

Persistent Cookies

Persistent cookies remain on your device for a defined period or until they are deleted.

The duration depends on the purpose of the cookie and the service that provides it.

Cookies should not be retained for longer than reasonably necessary for their intended purpose.

10. Managing Your Cookie Preferences

When you first visit Ultramarathon.shop, our cookie consent mechanism allows you to manage applicable cookie categories.

Where available, you may:

  • Accept optional cookies

  • Reject optional cookies

  • Manage your preferences

Optional cookies are not required to use the basic functionality of our website.

You may change or withdraw your consent at any time using the cookie settings control available on the website.

Withdrawal of consent does not affect processing that occurred lawfully before consent was withdrawn.

11. Browser Settings

You may also manage, block or delete cookies through your web browser.

Most browsers allow you to:

  • View stored cookies

  • Delete cookies

  • Block cookies

  • Block third-party cookies

  • Receive notifications when cookies are placed

Please be aware that blocking strictly necessary cookies may prevent some website features, including shopping cart or checkout functionality, from working correctly.

12. Similar Technologies

In addition to traditional cookies, websites and third-party services may use similar technologies such as:

  • Local storage

  • Pixels

  • Tags

  • Scripts

  • Software development tools

  • Other tracking technologies

Where such technologies require consent under applicable law, the same consent principles described in this Policy apply.

13. Personal Data & Cookies

Some cookies and similar technologies may involve the processing of personal data, such as:

  • IP address

  • Device identifiers

  • Browser information

  • Cookie identifiers

  • Website interaction information

Where personal data is processed, it is handled in accordance with our Privacy Policy and applicable data-protection law.

14. Changes to This Cookie Policy

We may update this Cookie Policy when necessary to reflect changes in:

  • Website functionality

  • Ecommerce services

  • Cookie technologies

  • Third-party providers

  • Analytics or marketing services

  • Legal or regulatory requirements

The latest version will be published on this page together with its most recent update date.

15. Contact Us

For questions about our use of cookies, consent preferences or privacy:

Ultramarathon.shop
Email: info@ultramarathon.shop

For additional information about how we process personal data, please read our Privacy Policy.